agency + corporate
experience
connect
the dots
With 8+ years in UX design, I’ve developed a knack for bridging the gap between user needs and business goals. It’s like solving a puzzle, finding that perfect balance where everyone benefits. Beyond crafting designs that drive results, I also mentor junior designers and interns, helping them sharpen their skills and contribute to successful outcomes.
master of
fusion
I thrive on blending creativity with practicality, weaving together aesthetics, technology, and user psychology to create seamless experiences. By fostering collaboration within teams, I bring diverse perspectives together into a unified vision. Each project becomes a well-balanced mix of elements that delights users and delivers impact.
Open New Account
Fifth Third Bank
Redesigned Fifth Third’s Open New Account landing page, transforming a simple UI refresh into a data-driven UX strategy that improved conversion and reduced drop-offs.
Focused on aligning the experience with marketing campaigns, clarifying offers, and streamlining entry flows to support both new and returning customers.
Internal Banking System
Fifth Third Bank
Modernizing Fifth Third’s employee-facing banking platform to streamline workflows, update interfaces, and improve servicing efficiency for internal teams.
Focused on balancing innovation with practicality to support employees throughout the modernization process.
Mobile Banking App
Fifth Third Bank
Redesigned critical money movement and savings flows within Fifth Third’s mobile app, improving fund transfers, bill payments, and goal tracking experiences.
Enhanced usability and task efficiency to empower users to manage their finances with ease and confidence.
E-Commerce
United Airlines
Modernized United Airlines’ e-commerce platform across web and mobile app to create a seamless shopping experience for travel add-ons.
Focused on improving ancillary purchase visibility, mobile responsiveness, and overall customer engagement to drive higher conversion rates.
©Hanna Ho. All Rights Reserved.