agency + corporate
experience
connect
the dots
With 9 years in UX design, I’ve developed a knack for bridging the gap between user needs and business goals. It’s like solving a puzzle, finding that perfect balance where everyone benefits. Beyond crafting designs that drive results, I also mentor junior designers and interns, helping them sharpen their skills and contribute to successful outcomes.
master of
fusion
I thrive on blending creativity with practicality, weaving together aesthetics, technology, and user psychology to create seamless experiences. By fostering collaboration within teams, I bring diverse perspectives together into a unified vision. Each project becomes a well-balanced mix of elements that delights users and delivers impact.
Open New Account
Fifth Third Bank
Redesigned Fifth Third’s Open New Account landing page – turning a basic UI refresh into a data-driven UX strategy that improves conversion and reduces drop-offs.
The work focused on aligning with marketing campaigns, clarifying offers, and creating a smoother entry experience for both new and returning customers.
Internal Banking System
Fifth Third Bank
Led the redesign of Fifth Third’s internal servicing platform — a system used daily by bankers, call center agents, and support teams.
The goal was to simplify complex workflows, modernize the interface, and build a scalable foundation that empowers employees to work efficiently and serve customers with confidence.
Mobile Banking App
Fifth Third Bank
Redesigned key money movement and savings flows within Fifth Third’s mobile app, improving how customers transfer funds, pay bills, and track their financial goals.
The work focused on simplifying interactions and enhancing usability to help users manage their finances with ease and confidence.
E-Commerce
United Airlines
Modernized United Airlines’ e-commerce platform across web and mobile app to create a seamless shopping experience for travel add-ons.
The redesign improved visibility of ancillary products, enhanced mobile usability, and increased customer engagement to drive higher conversion.
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