I design for both sides of the counter.

Hanna Ho — Product Designer. Ten years designing complex consumer, commercial, and internal products.

Hanna Ho

WORK I'VE HELPED SHAPE

Fifth Third Bank

Internal Banking System

Enterprise UX · Service Design

Redesigning the platform bankers rely on while customers are waiting, starting with how the work actually gets done.

Internal Banking System cover

Fifth Third Bank

Mobile Banking App

Systems Thinking · Mobile Product

Redesigning transfers and payments so different rules behind the scenes still felt like one cohesive experience.

Mobile Banking App cover

Fifth Third Bank

Open New Account

Conversion Strategy · Product Strategy

A legacy landing page headed for a visual refresh. The brief said update the UI. The analytics revealed a bigger acquisition problem.

Open New Account cover

United Airlines

Airline E‑Commerce

E-Commerce · Cross-Platform UX

Designing airline add-ons across web and mobile, making complex rules for travelers, flights, and eligibility easier to buy.

United Airlines cover

“Hanna consistently leads our major design initiatives, owning complex cross-channel experiences with a level of clarity, organization, and craftsmanship that rivals any Lead Designer.”

Zackary Mullenix

Digital Product Owner · Fifth Third Bank

“With such a wide range of skills, she can jump right in and help lead teams to create unified strategic visions in partnership with product, business, engineering and users.”

Emily Rieger

Product Leader · Kroger

“She learned our customer and stakeholder needs, and quickly became a trusted advisor to me and our business partners. Hanna took initiative and was self directed when necessary.”

Christopher Schmidt

Director of Service Transformation · United Airlines

AWAY FROM THE SCREEN

I'm currently based in Chicago. Outside of work, I'm usually thinking about interiors, building furniture with my husband, hunting down a good meal, or planning the next trip.